Ken K. Wong's Approved Marketing Plans for New Products and Services PDF

By Ken K. Wong

This e-book offers scholars of promoting with every little thing they should comprehend and get ready a finished advertising and marketing plan. Written in Dr. Wong’s bright and engaging type, and provided with examples for brand spanking new services, this ebook is helping scholars to demystify the parts of an authorized advertising plan. increase compliment for licensed advertising Plans for brand spanking new services and products “Dr. Ken Wong’s most modern paintings exemplifies the unassuming and easy sort he's so recognized for. Ken has evidently labored very tough to make issues effortless for the reader. The paintings is a step by step, logical, unique and multi-faceted method of writing the all-important advertising plan.” —Maurice Williams, PMC, Former leader advertising Officer, SingPost, Singapore “This ebook is helping humans to organize the blueprint of a advertising and marketing plan. I learnt much from this ebook and this can be a needs to learn for someone who desires to effectively plan for advertising and marketing their product or service. thank you Professor Ken Wong for bringing out such a very good textbook.” —Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla crew, India

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Approved Marketing Plans for New Products and Services by Ken K. Wong


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